So this advertisement I found , at the main train station. It's for some-kind of a cheese and this weird old guy is showing you that he won't tell you the secret ingredient to make the cheese. Even though he probably doesn't even know how to make cheese. Because he just got picked by an agency because he's old and looks like a Swiss guy from about 200 years ago.
What I'm trying to say is : some people still think Swiss walk around with their cows and those weird old clothes all day & make cheese and eat chocolate.
I'm sorry if this crushes your Swiss fantasies. BUT we don't look any different as an American, British or any other country. We also live in the FUTURE .
Just had to get this cleared up =)